Das beste Logo der Welt

2008 gab es zum ersten Mal einen weltweiten Aufruf gute Logos zum WOLDA (the worldwide logo design annual) einzureichen. Das Showcase lohnt auf jeden Fall den ein oder anderen Blick. Wirklich viele sehr tolle Designs dabei. Einen klaren Trend erkenne ich zwar nicht, aber beim weltweit besten Logo zeigt sich eins: Mut zur Einfachheit.




Logo name: One Degree
Nation: Australia
Agency: Landor Associates
Designer(s): Jason Little, Tim Warren, Steve Clarke, Mike Staniford
Client: News Limited
Description: In 2006, Rupert Murdoch laid down the challenge for News Limited and its associated global businesses to become carbon neutral by 2010. The challenge was to create a brand that would materially help drive employee, supplier and public action on climate change. One Degree has been developed on a simple premise: that if everyone were to change their behavior by just one degree, we can change the future of the planet. The logo combines both the number and the degree symbol, which together represent a person. In doing so, it neatly encapsulates the real impact that an individual can start to make in addressing climate change.
Auszug von wolda.org